Traditional Marketing

• Won a 2016 Opera America New Works Sampler grant for Morning Star by Ricky Ian Gordon

• Growth of department from two to six staff members

• Project manager of building three e-commerce websites

• Digitization and cleaning of 140+ year-old data for digital media use

• Sales on the websites up 56% 2017 from 2016; up 52% 2016 from 2015; up 82% 2015 from 2014

• 2018 Budget 6% below comparable year; 2017 Actuals 8% below budgeted; 2016 Actuals 5% below budgeted

• Managed the digitization of scores and recordings in 130+ year-old archive

• Creation of news, genre spotlight, and composer spotlight emails

PR in General

Obtained an article and video about Carl Fischer Music’s giant tuba in The New York Times, picked up by the Chicago Tribune, Huffington Post, JetBlue Airlines, among others
Obtained an article referencing a Carl Fischer Music publication in The New York Times
Successful Audience Development event April 7-9, 2017 with Big Carl and the New Jersey Symphony Orchestra
Worked with the Bowery Alliance of Neighbors on various projects, including Windows on the Bowery art exhibition and table book
Worked with 21C Media on various article pitches about Ellen Taaffe Zwilich's 80th birthday and induction to the American Classical Music Hall of Fame
Created Press list for The Chelsea Symphony (TCS) and Experiential Orchestra
Creating Facebook videos for TCS
Writing and distributing press release for TCS, average 30% open rate

Harlem Stage

Created and maintained weekly eBlasts resulting in continually sold-out performances
CRM switch to PantronManager project manager
Consulted on redesign of website
Created digital collateral and maintained data on website